• Concept development
• Design development
• Scenic artwork
• CAD drawings
• 3D modelling

P.E.L. were commissioned by Al Hokair to develop multiple FECs in Saudi Arabia designed to transport visitors into the fantastic worlds of Hasbro’s hugely popular toy brands.

Guests can team up with the Transformers in an epic laser battle, ride a magical My Little Pony carousel and explore the land of Equestria, drive diggers and trucks to help build Tonka Town, join the Power Rangers for some adrenaline-fueled aerial action and a thrilling coaster ride, or go for a spin with the Hungry Hippos in their dynamic dodgems, plus much more.

The first Playocity opened at Boulevard World in Riyadh, with the second at the Village Mall in Jeddah.